We developed specialized training in communication and sales strategies for the AdherenciaMED program, developed by the Official College of Pharmacists of A Coruña. The objective was to provide pharmacists with the necessary mechanisms to attract and communicate with their patients in the different phases of this programme.
On the one hand, a better communication of pharmacists with their own clients was worked on, for which purpose the following dynamics were explained and carried out:
- Levels of communication: verbal, non-verbal and environment.
- Persuasion techniques.
- Agile presentations or Elevator Pitch.
- Obtaining feedback.
On the other hand, strategies were given to achieve successful communication with different types of clients that can be found in pharmacies: dominant, distracted, reserved, talkative, indecisive, vain, unstable, slow and disoriented. To put into practice the acquisition of these skills, a role-play dynamic was carried out, where pharmacists had to interact with each of these profiles.