Workshop held at the headquarters of DKV Seguros in Zaragoza with a duration of 8 hours divided into two days.
During the first day we began by exploring creative thinking and explaining the most appropriate creativity techniques to help the company innovate. From here we deepen in the methodology of Design Thinking, integrating the techniques previously learned and developing a real project.
In the second day and after prototyping the concepts obtained, we focused on the communication using transmedia storytelling tools. At the end of the workshop the groups presented their projects in public and collected the evaluations of all the companions which helped them to improve their projects.
More information on our blog: http://designthinking.gal/taller-de-design-thinking-en-dkv/