What is Design Thinking?

Design Thinking is a methodology whose aim is innovation. It begins by obtaining a high degree of empathy with the user, allowing us to know their problems and real needs. Use powerful techniques for market research and user analysis that enable us to obtain insights to develop our project.

This development begins with a generation of creative ideas, through various creativity techniques that help us think outside the box, they bring ideas from a disruptive approach to solve the previous insights. Then one or more concrete solutions are selected and prototyped finally testing our project (product, brand or service) with our target audience before commercialization or putting it into practice.

Design Thinking leverages the expertise in innovation projects and methods of the field of design, to match the needs of users with what is technologically feasible and economically viable, creating customer value and opportunities for the market.

Promoted by Stanford University, the Design Thinking was adopted in recent years as the reference methodology in various fields, as in business, in health projects in educational innovation, politics or social innovation. Thus reference entities as Google, Mayo Clinic, Airbnb, Toyota and IBM have implemented this methodology with great success.

“If you want different results, do different things” (Albert Einstein)